As mentioned in my previous article on the state of Marvel comics, Chris and I have recorded a pilot for a new podcast. I am close to finishing the edit on that, so it should be available soon. I had hoped to take the occasion of the new show and my new interest in comics to write down a few words about the state of the two larger comics publishers. If you’ve read that article already, you know the deal. If not, here’s the short, short version. This isn’t an in depth analysis of the financial and social impact of DC Comics. It is simply the thoughts of one fan and the likelihood of that fan remaining for the foreseeable future. If that sounds like something you’d like to read, let’s get started!
The State of DC Comics (as I see it)
First, a little history. This is partly inspired by comments made in my Marvel comics article. It is also a result of my attempts to organize my comics. During those efforts, I ran across my issues of the 52 and Countdown weekly series. That led to a Google search for DC “continuity” surrounding those series and, more importantly, the series following. Apparently I stopped collecting comics after Week 41 of the Countdown series. In a conversation with Chris, I think that is because the local comic book store in town closed.
Chris got back into Batman during New 52. He also enjoyed Swamp Thing. I knew nothing about the actual plots of any of the books during this time. In the Marvel article, I touched on New 52 and Rebirth because Marvel seems to be in the same rudderless ship that DC was back then. I ignorantly made the assumption that DC used New 52 as a way to clean up their timeline and further ignorantly assumed that maybe Marvel was doing the same by rebooting so soon after their Legacy announcement.
In my searches, I found that New 52 was actually, other than maybe a few issues, an absolutely disaster. I don’t know if any of this is true, but I learned that Batman was actually his dad because it was Bruce who was killed and Wonder Woman declared war on Aquaman (maybe?) that destroyed all of Western Europe. It all reached a head when (as it often does when DC wants to reset continuity), Flash royally screwed up the timeline by going back in time to save his mother.
That has led to Rebirth, which almost everyone agrees is the most successful relaunch of a comics line, maybe ever. It has been successful in one way that is personal to me. It’s kept me collecting comics. I might have gotten back into comics because of Secret Empire, but DC is the reason I’m still here. I’m enjoying nearly every story that I read from them. They have some of my favorite writers and artist working for them. Things right now are just really good.
My Future with DC Comics
I think I’ve made the point that I think that Rebirth has be overwhelmingly successful. It’s given me reason to keep buying comics and unlike previous times that I’ve gotten back into collecting, I have reasons to stay. First, DC Comics are really good right now. Secondly, the Rebirth reboot has given me a focus to the collecting. I might never be able to collect all 1000 Action comics, but there’s nothing preventing me from collecting the ones from the start of Rebirth. Finally, my kids are showing an interest in comics. Similar to my other hobbies, they are much more enjoyable when I can share with them.
In case you haven’t read my previous article, I’m much more optimistic about the future of DC Comics than Marvel right now. Chris and I have talked and I realize that the market is cyclical. Any time you have competitors, they generally take turns at the top. Right now is DC’s turn to be at the top. Thing is, I don’t see Marvel making the moves necessary to even compete, let alone make a run for that number 1 spot.
The one thing that worries me is that DC has given into market pressure and they’re raising some cover prices. While that might have been inevitable and that’s just what they believe the market can bear, it’s not an encouraging sign. I know I’m an old man who refuses to come into the present when it comes to game and book prices, but this is one thing that I truly can’t understand. Maybe I’m looking at it the wrong way. In addition to just getting with the times, I need to realize that this isn’t just a “32 page” book as I’ve said in the past. This is, often, a great story with accompanying art that should be appreciated. Besides, thanks to Chris, I now realize that only chumps pay full cover price.